Moreover, indoor theme parks also has been launched by Lucky group named wonder world in lucky mall and Super space Karachi in Aladin area by AA Disneyland Ltd.
It indicates solid growth prospects in this industry. Karachi amusement industry has observed extensive growth in short span and two main parks that is Askari Park and Theme Park Bahria town are being launched one after the other. Current competitors in amusement industry of Karachi are Aladin Amusement park, Dreamworld amusement park, Air force Museum, Navy Museum, Askari park, Theme park of Bahria town and chunky monkey. One of the research indicated that 82% of respondents were willing to spend 22% more money on entertainment especially on amusement parks, if they found the desired price value relationship of the offerings in amusement park. Furthermore, quality of inside food, prices of food also matters. Moreover, safety and security, cleanliness, and park ambiance, quality of rides and customer services quality are the major factors. Main findings from customer interaction are that an amusement park must have variety of amusement options to cater to people of various age groups and interests. Subject report also includes customers survey results about requirement of amusement parks in Karachi, their expectations and needs from this industry and shortcomings of this industry. World wide amusement industry grew in 2017 by 8.6% (Global attractions attendance report) which indicate high growth patterns overall in attractions worldwide.
This increasing trend in habitats of Karachi along with rising per capital income( overall in Pakistan per capital income increased from 140,000 to 165,000 from 2012 to 2018), robust and relatively sustainable economic growth ( 5.4% in 2017), large percentage of young population (median age is 22.8 years), relatively better law and order situation, and more chances of foreign visitors/ tourism development provide enormous opportunities in Karachi for amusement industry. According to population census 2017, the population of Karachi has increased from 9.8 Mn (1998) to 16 Mn (2017), a growth of 63% over a period of 19 years indicates not only high population growth but also high migration from rural to urban locations. This all parameters will help determine the future opportunities of industry and challenges. therefore, this report revolves around existing customers, potential customers, customers expectations, actual value to their money, existing investors, investors concerns and financial expectations, competition within industry, industrial trends, economic condition of the country, future growth, per capital income, disposable income, law and order situation in Karachi, happiness and satisfaction index, youth population in Karachi. Such in depth insight helped us to identity opportunities and challenges in amusement industry of Karachi. Subject report presents the existing market potential of amusement parks, with detailed customer insights, survey results and industrial analysis.
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